SEO for event ticketing

Search Engine Optimization is not an easy topic. In a world full of truths, half-truths and plain lies, it's good to start covering some base facts. If you are new to this, we can recommend The Google Webmaster Academy to get an introduction to SEO, Google Webmaster Forum to find answers to concrete questions, and The Google Webmaster Blog to keep up-to-date with current trends and topics.

Or, if you just want to improve the SEO of your ticket selling pages, just keep reading. That's probably easier.

There are a lot of stuff happening behind the curtains of a Koliseo event page:

• We offer your event using a schema format that can be easily crawled and indexed by search engines, so instead of seeing an abstract web page they can go further and understand an event with photo, description and dates. This same technology also makes your tickets more visible in your mail inbox.

• Search engines do excel in semantic search so that searching for "tickets" or "entradas" will get you to the same page, but we also use locale-aware pages to guarantee that either the Spanish or English version of the page will appear in the results page without getting duplicated, which would hurt Search Engine positioning.

• Finally, each event page in Koliseo includes Twitter and Facebook metadata. We do that to include the description and picture every time someone shares your ticketing page on social networks, because, you know, good-looking sells.

• Add a hl parameter if you want to specify the user language: Koliseo supports a hl argument on every URL to override the user language (supports Spanish and English). The default should be fine for most cases, but if you want to override the user locale and display the page in Spanish, for example, add ?hl=es at the end of your URL. This parameter is understood, and it doesn't affect your SEO at all.

Hopefully this will help you get there. Happy profiling!